I design the complex enterprise ecosystems that run behind the scenes - building the trust layer between algorithmic intelligence and human decision-making
Berlin, 2015 - 2018
Accenture Song
Hamburg, 2018 - 2020
Flixtech Mobility
Berlin, 2020 - present
Selected Work
For the past six years, my work has focused on taming operational complexity. The projects below represent an evolution from executing feature design, to architecting domain-level systems, to ultimately reshaping how an organisation approaches design culture and AI integration.
Greenfield
Multi-user Design
AI Operations Cost Calculator
From spreadsheet chaos to confident decisions
Operations teams were making million-euro decisions using a tangle of disconnected Excel files that only one person understood. Knowledge was siloed, assumptions were buried, and nobody could challenge the numbers because nobody could read them.
I led the research and design of an AI-assisted cost calculation tool that made complex financial models inspectable, shareable, and trustworthy — without dumbing them down.
"You cannot delegate a million-euro decision to something you can't inspect"
4 months (2025 - 2026)
Timeline
10
Users
AI + Human
Judgement Model
Company: Flix Train
Team: 2 designers, 1 PO, 3 Engineers, 1SME
My role: Research, UX strategy, Design decisions
Application: Web platform
Design Research
UX Strategy
OneUI: From fragmented tools to one unified planning experience
How I helped reshape how Europe's largest bus network is planned - from the inside.
Network planners were juggling 6 disconnected tools with no single source of truth. Nobody owned the end-to-end flow, and the fragmentation was invisible to leadership because each tool "worked" in isolation.
Over 3 years, I ran the research that made the problem visible, facilitated the hard conversations that got 5 product owners aligned, and designed the unified experience that replaced the patchwork.
"The best design decision was not a design decision at all - it was choosing to have the uncomfortable conversation before drawing a single screen."
6 —> 1
Tools Unified
70+
Users
13%
Efficiency Increase
Company: Flixbus Network Planning
Timeline: 3 years (2023 - 2025)
My role: Research, UX strategy, Design decisions
Application: Web platform
Greenfield
Algorithm UX
Bus & Route Optimisation: When the algorithm needs a human voice
The real design challenge wasn't the interface – it was making complex algorithm output legible, trustworthy, and actionable.
A new optimisation algorithm was being introduced to planners who hadn't asked for it and didn't trust it. The system could suggest better routes, but planners were cross-checking every output against their own spreadsheets or ignoring it entirely.
I led the research that uncovered why (distrust, not resistance), designed the trust layer that made algorithmic suggestions inspectable, and navigated the politically charged conversation about automation and job security.
"The planners weren't resistant to change. They were resistant to losing control – and that's completely different."
1 Year (2022 - 2023)
Timeline
70+
Users
4 rounds
Usability Testing
Company: Flixbus Network Planning
My role: Research, UX strategy, Design decisions, Stakeholder Facilitation
Application: Web platform
Design Principles
Five convictions that shape every decision — from research through to systemic change.
01
The hardest design problems are political, not visual. I map ownership gaps, incentive structures, and decision-making patterns before I open Figma.
02
Enterprise users need interfaces that respect how hard the problem actually is — and give them enough control to trust what the system suggests.
03
When humans work alongside algorithms, trust comes from inspectability. If you can't show the reasoning, you haven't earned the delegation.
04
Alignment problems don't resolve in Figma. I facilitate the uncomfortable conversations about ownership, scope, and trade-offs before designing anything.
05
A shipped screen without a design function around it decays immediately. I build the rituals, processes, and shared language that keep quality compounding.
Previously worked with:
The best job you’ve never heard of: Enterprise Product Design
5 things I love. 5 things that test my patience. An honest breakdown.
So I Tried Letting AI Do My UX Job. Here Is What Actually Happened
I was convinced AI was coming for my job. So I did the only logical thing: I paid for it and invited it in.
Experience
Senior Product Designer and design leader with 11 years’ experience building and mentoring teams, founding design functions, and driving UX strategy across complex enterprise products. Background spans AI-driven tools, large-scale B2B platforms, and cross-functional delivery across product, engineering, and business stakeholders.
11
Years of experience
7
Years focused on B2B
4
Pharmaceutical, e-commerce, mobility, healthcare industries
3
Startup → Global leader companies
FlixMobility Tech GmbH
Senior Product Designer
Berlin, 2020 – present
Led design for AI and algorithmic systems, including a machine-learning-driven route optimisation tool
Designed the trust layer between complex automated outputs and the planners acting on them
Unified 6 separate planning tools into 1 experience, reducing time spent per line planning by 13%
Founded the design function; built the team, rituals, and design culture from scratch
Embedded user-centred design across network planning tools used by one of the world’s largest intercity transport networks
Accenture Song
(SinnerSchrader)
Product Designer
Hamburg, 2018 – 2020
Led product strategy for Volkswagen’s car configurator platform, supporting the launch of their first electric I.D. vehicle
Coordinated 20+ team members across 3 specialised squads, from concept through to design delivery
Bridged business strategy and UX execution across cross-functional teams
Facilitated Design Sprints and design-led workshops to align stakeholders and move quickly from insight to concept
FTWK GmbH
Junior Product Designer
Berlin, 2015 – 2017
Designed end-to-end iPad app for Thermo Fisher Scientific: a greenfield B2B tool for scientific sales reps to sell medical devices, released to hundreds of users across multiple global regions
Set up design and research processes from scratch as the sole designer, working closely with developers and educating clients and stakeholders on user-centred design
Ran user interviews, usability testing, and focus groups to inform design decisions throughout
Synthesised research into journey maps, service blueprints, wireframes, and prototypes
Hi! I'm Hanshuman
What feels intuitive to one person is invisible friction to another - I learned that designing buildings before apps, and working across cultures before settling into UX. Now I specialise in systems that are too complex to explain but too important to get wrong.
Product Strategy
Enterprise Design
Design Ops & Culture
Design Leadership
AI Product Design
Stakeholder Management
Algorithmic Machine Learning System
Mentoring & Coaching
BASED IN
Berlin, Germany
EU Citizen
EDUCATION
Master of Design (M.Des), Design for Services
AVAILABILITY